Public Relations Case Study: Seaworld vs. Blackfish

Was the 2013 film ‘Blackfish’ an investigative documentary or inaccurate and dishonest?

In July 2010, the fitness/travel/outdoor adventure magazine Outside published an in-depth research article written by Tim Zimmerman regarding the events surrounding the sudden death of SeaWorld Trainer Dawn Brancheau. The article, entitled ‘The Killer in the Pool’, discussed how and possibly why Brancheau was aggressively attacked and killed by the whale Tilikum in late February of 2010 (Zimmerman, 2010). The 8,000+ word exposition sparked a fiery passion within one independent filmmaker and has led to a complete public relations inferno for SeaWorld Parks & Entertainment.

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