(This is a sample press kit for a hypothetical public relations case including Press Release, Social Media Plan, FAQ/Fact Sheet, and Blog Post.)
The following link is a Prezi presentation of a hypothetical Public Relations Campaign for Jacksonville’s crowdfunding festival ‘One Spark’:
Was the 2013 film ‘Blackfish’ an investigative documentary or inaccurate and dishonest?
In July 2010, the fitness/travel/outdoor adventure magazine Outside published an in-depth research article written by Tim Zimmerman regarding the events surrounding the sudden death of SeaWorld Trainer Dawn Brancheau. The article, entitled ‘The Killer in the Pool’, discussed how and possibly why Brancheau was aggressively attacked and killed by the whale Tilikum in late February of 2010 (Zimmerman, 2010). The 8,000+ word exposition sparked a fiery passion within one independent filmmaker and has led to a complete public relations inferno for SeaWorld Parks & Entertainment.