Internship Diary Part 1

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“You are always so happy! Why are you always so happy?” Susan Beddingfield, the Accounting Assistant for the Florida Theatre, said this to me a few days ago and at the time I just smiled in reply. Today, while making an outline for my first internship report for the summer of 2014, I realized that one of the reasons I am so happy is because this Converged Communications internship could not have been more perfect. Continue reading

Public Relations Case Study: Seaworld vs. Blackfish

Was the 2013 film ‘Blackfish’ an investigative documentary or inaccurate and dishonest?

In July 2010, the fitness/travel/outdoor adventure magazine Outside published an in-depth research article written by Tim Zimmerman regarding the events surrounding the sudden death of SeaWorld Trainer Dawn Brancheau. The article, entitled ‘The Killer in the Pool’, discussed how and possibly why Brancheau was aggressively attacked and killed by the whale Tilikum in late February of 2010 (Zimmerman, 2010). The 8,000+ word exposition sparked a fiery passion within one independent filmmaker and has led to a complete public relations inferno for SeaWorld Parks & Entertainment.

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